In today’s digital age, health services are changing day by day. Health services are no longer the same as before, but have become much better than before. Now people are getting treatment for diseases as soon as possible, while medicines related to diseases are also available very easily. Even now it has become easy to order medicines sitting at home from pulse pharmacy. Along with medicines, many companies have now started online consultation facilities.
In this sequence, pulse plus pharmacy has presented the biggest example of change by becoming a game changer in Indian pharmaceutical companies. Pulse plus pharmacy is India’s first e-pharmacy startup which has earned a good profit within a short time. Let us tell you that pulse plus pharmacy is a branch of South India’s pasumai pharmacy group which is located in Coimbatore, Tamil Nadu.
Pasumai Pharmacy which is also known as Pasumai Pharmacy India Private Limited. It is a major pharmacy chain located in Coimbatore city. This company was founded in 2007 and since then, this company has been providing high quality medicines and health products. During the Corona period, this company not only established its branches in cities but also developed a digital app and ensured easy access to medicines under Pulse Plus Pharmacy. This company laid the foundation of the startup through Pulse Plus Pharmacy, this startup works completely online medicine distribution.
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Pulse Plus Pharmacy changed the equation during Corona
As we all know, the need for digital health services increased significantly during the Covid-19 pandemic and during this time Pasumai Pharmacy laid the foundation of Pulse Plus Pharmacy. During this time, when people were unable to leave the house, Pulse Plus Pharmacy provided a reliable solution to the patients and the elderly. While this pharmacy plus provided the facility to the patient to order pulse medicines by just uploading the prescription, it also provided the benefit of online doctor consultation.
This company provided health facilities to the people at home and also worked to provide doctor’s advice to the people. It became a means of digital health revolution which changed the business model of the health sector in India through technological innovation and a revolution like e-pharmacy came.
History and Background of Pulse Plus Pharmacy
As we told, pulse plus pharmacy is kept by a famous pharmacy group of South India. This pasuami pharmacy group was already a pharmacy chain in Tamil Nadu and South India and in 2016 they started the online platform from pulse plus pharmacy. Although in the initial phase it used to work only in Coimbatore and Bangalore, during Covid-19, they made their facility available all over India and started a hybrid model of e-pharmacy where both online and offline facilities are provided.
This innovation gave success to this company, even after the epidemic, the demand for digital services continues to remain in the Indian markets and pulse plus has invented the same services and is now providing service to international planets as well.
Products and Services Offered by Pulse Plus Pharmacy
Pulse Plus Pharmacy offers a wide range of products and services to its customers, including prescription medicines, doorstep delivery of over-the-counter medicines such as pain relievers, fever medicines, vitamin supplements, ointments, etc. Pulse Plus Pharmacy not only distributes allopathic medicines, but also sells generic medicines which are cheaper alternatives to branded medicines, as well as Ayurvedic products and natural medicines. Pulse Plus Pharmacy not only sells medicines, but also vitamins, supplements, skin care, personal care, children’s products, medical devices such as blood pressure monitors, glucometers, thermometers, etc.
How Pulse Plus Pharmacy has expanded in India
Pulse Plus Pharmacy has adopted some special strategies to expand in India. Franchise Model Initially, the pharmacy partnered with local businessmen and established franchisees in different cities and areas. Gradually, they increased the brand awareness through digital marketing such as social media, Google ads, and other digital platforms. Later, they expanded the reach of services by partnering with local hospitals, clinics, and doctors. Also, Pulse Plus Pharmacy is currently providing 24/7 customer support. Even though it is a South Indian origin company, the company is providing translation on its app and website keeping in mind the language of different regions.
Features of Pulse Plus Pharmacy Mobile App
The pulse plus pharmacy mobile app is providing a comfortable and secure experience to the customers. Through this app, customers can take advantage of special features such as customers can easily find and order the medicines they need. Special medicines which are available only through the doctor’s prescription can also be purchased by uploading the prescription. If needed, you can also take online consultation by video calling the doctor through the app.
At the same time, pulse plus pharmacy has also started online lab test services where the company’s volunteers go to your home and collect blood samples and urine samples and your test report is made available online. Apart from this, pulse plus mobile app is also providing medical facilities in remote areas. Especially in rural and backward areas where even today health facilities have not been adequately available, all the information of the customer is kept safe under the pulse plus app, there is no tampering with the sensitive information of the customer.
How Pulse Plus Pharmacy became the first E-Pharmacy Startup
Pulse Plus Pharmacy is part of the Pasumai Pharmacy Group based in Coimbatore. This company launched Pulse Plus Pharmacy keeping in mind the e-pharmacy concept during the Corona period and after the epidemic, they achieved the target of more than 10000 orders in a month. After this, in June 2019, they launched the Android app and started delivering medicines and health facilities through this app. In such a short time, this company has achieved a lot as a startup. This app is the highest rated company in the drug distribution market.
This company also has competitors from other online medicine companies like pharma easy, 1mg, but Pulse Plus Pharmacy is earning a lot of profit due to its hybrid model and providing convenience to the customers. While on one hand this company is focusing on e-pharmacy market expansion, on the other hand it is also preparing a chain of offline pharmacies, due to which this model of Pulse Plus Pharmacy is quite different from the rest. Currently, pulse plus pharmacy is distributing medicines in more than 16000 pin codes with more than 17 shipment partners, which is a huge achievement in itself.
Talking about the profit earned by Plus Pharmacy, this company has gained profit at gross and net level in the digital venture. Especially due to its hybrid model, this company is getting a lot of benefits. The company has existing retail outlets where offline services are being provided. The same retail outlets are helping in reducing the cost of order processing by digital order processing and are ensuring timely delivery, due to which there is no compromise on quality, expenses are being reduced and delivery is being provided to the people on time.
Talking about the fast growing business of pulse plus pharmacy, their business is growing from an organic group. This company is trying to reach more than 1000 orders every month, which is providing a lot of profit at gross and net level. While on one hand this company is taking care of the convenience of the customers, on the other hand it is also adopting new models in health facilities. Pulse Plus Pharmacy has made the largest customer base in South India.
At the same time, this company is expanding its reach in other areas of India by competing with Pharma Easy and 1mg and Apollo companies. The pharmacy has also started partnership through the app, through which now pharmaceutical companies can launch medicines in a white label manner and can also send through Pulse Pharmacy.
How to take Franchise of Pulse Plus Pharmacy
- The process has been set to take the franchise of retail online model of Pulse Plus Pharmacy Company, in which first of all the applicant has to go to the website pulseplus.in and click on the option of franchise or partner with us.
- After clicking here, a complete application form appears in front of the applicant.
- The applicant has to fill the application form from it.
- In this application form, the applicant has to give details of his personal information, contact number, location and capacity to invest.
- Let us tell you that to open a pharmacy franchise, the applicant must have location, infrastructure and sufficient space to keep the stock.
- Along with this, an amount of 10 to 15 lakh rupees may also have to be invested.
- Along with this, if the applicant wants to open a pharmacy, then it is mandatory for the applicant to have a pharmaceutical license and GST registration.
- However, pulse plus provides guidance in this entire process.
- After this, if the applicant’s application form is selected, then the applicant is provided a franchise in which the team of pulse plus provides all the training and support to the person opening the franchise.
- Like learning to use software, inventory management, customer service, digital order management etc. are taught.
- Once the franchise is taken, you can connect your store to the pulse plus app and web platform and process retail and online orders.
How to order Medicines from Pulse Plus App
To order from the app, first of all you can install the pulse plus pharmacy app from Google Play Store in your mobile.
- After this, they have to complete the registration process here with mobile number or email.
- After registration, they have to search for products on the app like medicines, health care products, over the counter items etc.
- After this, if the customer has a prescription, then the doctor’s prescription has to be uploaded.
- However, while uploading the prescription, care has to be taken that it is clearly visible.
- After this, the customer has to select the medicines and add them to the cart, determine the number of medicines and now enter the delivery address.
- After the whole process is completed, the customer has to make online payment.
- However, pulse plus pharmacy provides the option of cash on delivery.
- After this the order has to be processed.
Within a short time, the medicine is delivered by Pulse Plus Pharmacy volunteers or retailers within 24 to 72 hours based on your location.
Conclusion
Overall, Pulse Plus Pharmacy is emerging as a company in India that is successfully establishing its digital medicine delivery service without external investment. Due to their hybrid business model, they are getting more profit than other companies. At the same time, their digital service and e-pharmacy are making them different from other companies. Also, Pulse Plus Pharmacy is an Indian based company which was started as a startup, but with time this company has made the benefits of health services available in every corner of the country.
In future, this company is also going to add new services like health insurance, doctor consultation, lab test, data analytics and personalized health recommendation through AI. Apart from this, retail and online outlets of this company are also going to start soon in Tier 2 and Tier 3 cities. Overall, this company will soon become a growing and broad business model in the healthcare sector which will not only provide healthcare facilities to the needy people but will also take India’s pharmaceutical business to the global level.